Cleveland Search Engine Optimization Services
Search engine optimization (SEO) is an element that is rarely in question; everyone already knows they need it. After all, what good is a well-designed website if no one can find it? Or even worse, what good is a website that brings in traffic for the wrong keywords? What if you have the traffic, but not the right conversions?
What you need is someone who thoroughly understands onsite SEO and offsite SEO. We can help you every step of the way by analyzing your current site to developing a strategy and setting priorities to switching gears by modifying your site to reflect these changes.
We are skilled at both on site and off site SEO
On site search engine optimization
On site search engine optimization is the art of optimizing your website toward your SEO goals. We can help your on site SEO by:
- Analyzing your code for errors that may inhibit search engines or discredit your website
- Checking to make sure you are properly using all of the HTML SEO tools available such as proper title text, meta description, image names, alt tags, and more
- Checking for an updated robots.txt and sitemap.xml file or generating them
- Perform keyword research to assist in on site SEO and conversions
- Analyzing your on site SEO to ensure your website and your goals are on the same page
Off site search engine optimization
Off site search engine optimization is more complicated and often overlooked by businesses of all sizes. The latter can be a fatal mistake; off site SEO accounts for more than half of current ranking algorithms. We can help you with your off site SEO by:
- Analyzing link data to ensure they reflect your goals
- Training your team on the proper ways to build quality links
- Analyze/improve your social media strategy
- Perform keyword research to assist in off site SEO and conversions
- Perform research on competitors of your choosing to discover their strengths and weaknesses
- Analyze competitors' link data to discover where they are advertising on the web
- Training your staff in the skills they need to maintain your SEO strategy in the years to come